Howdy Y’all Texas Taylor here from Therapy Tonics to give you a brief recap on this past week’s events in Las Vegas. Read along with me as I will be quickly going over my take on MJbizcon, Cannabis Wonderland afterparty and the future speculation of Therapy Tonics.
Regardless if you are somewhat new to the cannabis industry or you are an industry O.G., you would have probably recognized by now that Mjbizcon is the largest and most important annual cannabis business conference of the year. With a rapidly growing turnout year-over-year the MJ Business convention consists of a weeklong escapade of industry movers & shakers all coming together to share ideas and network on behalf of their respected trades. Personally, I was only able to attend the actual convention for a brief moment and was blown away with overall size and engagement I was seeing coming from the Las Vegas convention center. Even my Uber driver said it was busier than normal day for the convention crowd, which if you have ever been to Las Vegas for a convention you will know, that alone is quite a statement. A brief stroll through the convention floor could have you stopping for an in-depth chat with all sorts of industry services and brands ranging from cultivation, research, distribution, finance, legal, media, packaging, warehousing, banking, software etc.. etc.. There were seemingly hundreds of private events, parties, seminars, and showcases for an individual or group to RSVP and attend. In an incredibly busy 3 days for the Therapy Team, Bree Hess, a colleague of mine was able to break off from the demanding party coordination to attended The Women of Cannabis (WOC) conference and had this to say about the experience “It was a great opportunity to engage with women of the Cannabis Industry, and not only that but executive women who were motivated, driven and inspiring. It was a pleasure to come together with these amazing individuals to discuss the importance of furthering research for both medical and recreational use in the Cannabis Industry”. A musk of dank air arose over Las Vegas which produced a vibe one could only describe as “positivity” as almost every encounter I had from the event security to the business executive was left with positive aspirations of things to come for the cannabis industry. Even competitors seemingly co-existed and were able to come together to discuss ideas as well as share pleasantries. It was a feeling of community that I have personally never seen or felt before at a business convention. Which speaks volumes to the culture of this industry.
Aside from the convention, companies showcased their brands and services at what seemed to be a pick-and-choose of showcase after parties. I was lucky enough to be invited to attend a handful of high-profile events hosted at some of Las Vegas’ finest luxury establishments where I could casually shake hands and mingle with some of the biggest names in the cannabis industry over an adult beverage or the sharing of a smoke sesh. After parties provided a business casual environment to meet and mingle individuals from all aspects from industry. You can easily find yourself in a conversation with a CEO of a cannabis company, distribution executive, journalist, a freshly budding entrepreneur, or even a potential investor.
Of the handful of afterparties that I was personally able to attend, I can say with certainty and all bias aside that Cannabis Wonderland was by far the most impressive of all the afterparties. A must see event, Cannabis Wonderland is an interactive and highly engaging trip down the rabbit hole, where corporate sponsors, industry wigs, celebrities, investors, media journalists, bud-tenders and cannabis consumers all gathered for a celebration of the normalization of cannabis that can be described as anything but, well.. normal. Event Coordinators Deviant Apex put on an extravagant show of professional elegance and general weirdness that spoke volumes about the rapidly exploding state of the cannabis industry. I overheard Dan Schmink – CEO of Deviant Apex the coordinators of Cannabis Wonderland say that “We are honored to serve our over 4200 guests that experienced Wonderland with us this week and are looking forward to sharing 2019’s plans in the near future”.
Attendees that RSVP’d to the event were afforded a wealth of entertainment from mingling with Alice in Wonderland and cast, a trippy pool-side party experience complete with artistic water performance, several interactive sponsored presentations, a group smoke-sesh in one of three party tour buses, a fully packed club-like experience raging in the bar and lobby sections of the hotel, and for the select few, an interactive one-on-one VIP experience provided by event sponsors complete with medicated tastings. Needless to say, that if you missed out on the photo-op that was Cannabis Wonderland 2018, you need to make a point to mark the event on your calendar to make it out to Las Vegas next year; where I can only assume to expect an even more grandeur and extravagant themed party. Be on the lookout for more events by Deviant Apex, as I am sure they will have many more down the pipeline in the coming year.
In what was a huge week for the Therapy Tonics team, both internally and externally — we take home with us a feeling of accomplishment. Several years in the making to step out on a national scene and showcase the hard work, dedication, and perseverance that has persisted from all of our team members consisting of our manufacturing, sales, creative, and executive departments. Team members that were able to attend and work the event all had inspiring words as they look back on the struggles an accomplishments of a rapidly changing cannabis industry over the past few years, and move forward to what can only be envisioned as a promising future for this San Diego based Cannabis brand. Therapy Tonics looks to maintain momentum and finish the 2018 year out strong, CEO Chris Coggan had this to say about the event “(quote from Chris)”. Moving forward Therapy Tonics CEO & Team are forecasting a rapid growth in company size, sales, and possibly SKU’s with talk of potential new flavor offerings, an apparel brand, collaborations and an uptick in creative media in the next year to come. A big thanks to all the event sponsors, vendors, attendees and not to mention, the Artisan Hotel for helping to make this event a success. We are already stoked to see you next year