Forbes Magazine on the current state of Cannabis Coffee, Tea and Edibles.
Most cannabis consumers prefer to smoke their marijuana, which is a more traditional method, followed by edibles. Coffee and tea drinks just don’t seem like pot to many consumers.
“You have to twist people’s perspective to a new way of medicating,” said Chris Coggan, Chief Executive Officer of San Diego-based Therapy Tonics & Provisions. “It’s definitely one of our biggest challenges.” The company makes cannabis-infused coffee and tea bottled beverages. Coggan believes the early cannabis beverage business got off to a bad start with awful tasting drinks. After a quick pop during the early days of cannabis beverages sales started to decline, but he believes that is changing. “One of the things we pride ourselves on is that you don’t taste the cannabis and it doesn’t leave a bad taste in your mouth like other products,” Coggan said.
Read Full Article Here: forbes.com